And lately, a lot of that work has been in augmented reality games.
One of the prominent ones is the Game of Games the Game, a mobile app that HitPoint created for The Ellen Degeneres Show.
Ariella Lehrer, president of HitPoint in Los Angeles, said in an interview with GamesBeat that the smartphone-based AR technology is being used by fans of the TV show, which airs on NBC and is a spinoff of Degeneres’ talk show.
I also watched HitPoint CEO Paul Hake speak on a panel this week at the Augmented World Expo event in Santa Clara, California, with Alexa Hook, digital games producer of The Ellen Degeneres Show, and Daniel Leary, digital co-executive producer of the show.
“There’s a lot of money in AR and VR content production.
This is what I wanted to focus on.”