And lately, a lot of that work has been in augmented reality games.

One of the prominent ones is the Game of Games the Game, a mobile app that HitPoint created for The Ellen Degeneres Show.

Ariella Lehrer, president of HitPoint in Los Angeles, said in an interview with GamesBeat that the smartphone-based AR technology is being used by fans of the TV show, which airs on NBC and is a spinoff of Degeneres’ talk show.

I also watched HitPoint CEO Paul Hake speak on a panel this week at the Augmented World Expo event in Santa Clara, California, with Alexa Hook, digital games producer of The Ellen Degeneres Show, and Daniel Leary, digital co-executive producer of the show.

“There’s a lot of money in AR and VR content production.

This is what I wanted to focus on.”

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