When Landon Brand and Benjamin Stansfield graduated from the University of Southern California this year, they already had the plans for Project Wren, their service for selling carbon offsets to a new generation of conscious consumers.
Along with fellow co-founder Mimi Tran Zambetti (who’s still attending USC), Brand and Stansfield aim to make carbon offsets more accessible to people who may feel like there’s nothing they can do on a personal level to reduce their carbon footprint or support projects that reduce carbon emissions.
It’s not a novel concept.
Since TerraPass, other organizations have come in with services to offset consumer and corporate carbon emissions.
The Swiss non-profit MyClimate is another organization working on offsets for corporations and individuals (as is the German non-profit, Atmosfair) and the North American public benefit corporation, NativeEnergy also has both a retail and corporate offset program.
Project Wren sources its offset investments from Project Drawdown and is trying to choose the projects that the company’s founders consider “most additional”, according to Brand.