Whey Protein: Busting All The Myths

Research Nester released a report titled “Global Whey Protein Market Outlook: Industry Demand Analysis & Opportunity Assessment 2012–2024” which delivers a detailed overview of the global whey protein market in terms of market segmentation by product type, form, by price, by application, distribution channel and by regions.Further, for the in-depth analysis, the report encompasses the industry growth drivers, restraints, supply and demand risk, market attractiveness, BPS analysis, and Porter’s five force model.The global whey protein market is anticipated to grow at a CAGR of 7.59% during the forecast period 2020-2024.

Among these segments, whey protein concentrate (WPC) occupied the largest market share of 36.26% during 2018 and is further expected to sustain growth in the coming years by a CAGR of 6.91% throughout the forecast period.

Apart from catering to developed economies, the global whey protein market has made its presence increasingly felt across developing countries including India, Brazil, China, Malaysia, and others.

While the market in North America region is expected to hold a major market share that is majorly driven by global forces such as relaxation in trade policies and growing demand for whey in developed countries such as U.S.A. and Canada along with general awareness about obesity and its adverse effects on individuals, the market in the Asia Pacific region is poised to achieve a higher rate of growth owing to the rise in young population and adoption of western habits which has enhanced the demand for whey protein ingredients in the region.Whey ProteinRising Disposable Income and Emergence of Health Conscious Millennial Population is Expected to Escalate the Growth of the MarketThe rise in the income levels of middle-class people and health-conscious consumers has led to a significant increase in demand for whey protein ingredients and supplements in recent years.

The emergence of the younger population affected by obesity and the increase in health awareness among them has helped to drive the demand for a healthy protein-based diet globally.

However, the availability of whey protein products at exorbitant prices could hamper the progress of the market.

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Whey Protein Powder is one of the two protein types in milk, along with casein.

Whey makes up roughly 20% of the protein, but is highly sought after because it is a rapid absorbing, highly bioavailable, complete protein with all the essential amino acids.

whey protein contains bcaa, amino acids, glutamine, or carbohydrates that support recovery break, or worst muscles and enhances courage or intensity in the body.