Microsoft will open a flagship shop in central London on Thursday in a move that aims to reconnect the software giant to its customers (both consumers and businesses).

The first physical retail store for Microsoft in the UK will be located on Oxford Circus (on Regent Street) and covers 21,932 square feet over three floors.

According to CNN, the software giant will use the store to get closer to its customers, and visitors will be able to test Microsoft software and games (there is for example a gaming lounge for the Xbox), or get some tech support.

Corporate clients are catered for on a separate floor, and people can also try out mixed reality solutions.

“I’ve been working on this for several years because it’s all about location in retail,” Cindy Rose, Microsoft’s UK CEO was quoted by CNN as saying.

“We wanted the best possible location on the planet.”

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