When it comes to socially-progressive companies, it’s hard to find one more progressive than Vista, Calif.-based Dr. Bronner’s soap.

Family-owned, B Corporation certified, the top-selling brand of organic personal care products in the country, Dr. Bronner’s gives 10% of its revenues to charitable causes, maintains strict fair-trade policies globally and insists that “we must realize our transcendent unity across religious and ethnic divides or perish.”

So when the news broke several weeks ago about the conditions endured by immigrant children in shelters run by the U.S. Customs and Border Patrol (CBP)—such as children sleeping on bare cement floors and doing without necessities like soap, toothpaste, blankets and even food—customers of Dr. Bronner’s (who tend to be as progressive as the brand) began clamoring for the company to do something to help.

“When it comes to our soap, [and] when it comes to a catastrophe, we’re the first company people go to,” he said.

And indeed, Dr. Bronner’s has an established track record of donating its products to people affected by natural disasters.

But in the case of donating goods to government-run immigrant shelters, Dr. Bronner’s hit a brick wall.

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