Nichols, who has spent the past five years leading the software giant’s gaming division, told Adweek he will leave the company this fall after helping to find his replacement.

He’s leaving to pursue personal projects after a tenure that spanned a number of high-profile Microsoft products.

Prior to joining the Xbox team, Nichols was head of global marketing for Bing after working on the design team that created the search engine.

I’ll be reflecting on how I can make an impact and have fun in the next act of my career.

“With Xbox he put in place a growth strategy and award-winning team that have delivered results and positioned the business for continued growth.

We’re sad to see him go, yet excited for him and this next chapter in his life and wish him the best.”

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