Facebook will now begin to show you more information about the ads you see on the social network.
The tech giant has announced a series of updates to its “Why am I seeing this ad?” and Ad Preferences tools with an aim to bring users greater transparency and control.
First off, the “Why am I seeing this ad?” section is about to get a lot more detailed.
It will now share information about why you were targeted with a specific ad — including the interests or categories that matched you, and where that information came from, including data-brokers.
You can also completely opt-out of all ads from a particular advertiser.
Under Ad Preferences, Facebook has added an “advertisers and businesses” tab, which will show you which third-party data brokers uploaded lists with your personal identifying information.