Facebook brings back reach estimates for Custom Audiences
After a year-plus absence and with new security measures in place, marketers can once again use Facebook’s estimated reach data for Custom Audience campaigns, the social giant recently announced.
Google Maps Launches Place Topics
Google announced that its Google Maps now includes review-based data for a new Place Topics feature.
The new local search information from this automated feature could potentially have the greatest impact on B2B firms.
Social ad spend reached almost $18bn in Q1 2019, but growth has halved in past year