Three and a half months after cleaning house in its brand marketing division, streaming powerhouse Netflix has hired a new marketing chief to oversee its $2 billion marketing budget.

Lee-Joe comes from BBC Studios, where she’s been the CMO since 2015, and takes over for Kelly Bennett, who left in March after seven years with the company.

Netflix did not respond to a request for comment by press time.

“Jackie is a truly original thinker with a wealth of global experience, making her the perfect fit as our next chief marketing officer.

I’m excited to work with her in promoting our brand and original programming in new and creative ways to our members all around the world,” said Ted Sarandos, Netflix chief content officer in a statement.

Lee-Joe will have to build on the successes of her predecessor.

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