Promotional-only social media, paper-based marketing and poorly produced videos are on the "no-no" list.
And who can forget that "Domino's Forever" campaign?
With seemingly endless techniques, how do you reach and resonate with your audience?
If customers tattooed the Domino’s logo on their skin, they were told, they'd get 100 free pizzas yearly for 100 years.
There's science behind that statement: According to reporting in the Washington Post, “Research shows that memories for negative experiences are more vivid than those for positive experiences …” And those Domino's customers certainly chalked up a negative experience.
So, if you're the marketer, remember: It’s hard to make a good impression on a customer but really easy to make a bad impression, especially when it comes to marketing.