On Friday, Amazon CTO Werner Vogels responded on Twitter to the protesters who disrupted his keynote speech repeatedly on Thursday.
ICE has been separating migrant children from their parents at the southern border of the US and keeping them in detention centers.
Vogels responded with some personal family history about his own parents' experience in the Nazi concentration camps.
Protesters repeatedly interrupted the talk, taking issue over the family separation policy at the southern border of the US executed by Immigration and Customs Enforcement (ICE), and Amazon Web Services' dealings with the agency.
On Friday, the fallout continued when Vogels tweeted a powerful response.
But to yesterday's group who feel that because of my name I (and thus Amazon) must be the next incarnation of WII Nazi atrocities: I am Dutch.