Alibaba may have cut Amazon’s Taylor Swift victory lap short, announcing plans to take its Singles Day countdown gala global this year on 10 cable networks in China, Southeast Asia, Africa and North America.
To be fair, the Prime Day concert was streamable in 200 countries, but Alibaba’s timing at the very least is interesting—and its announcement ends with a reminder: “Last year’s gross merchandise volume, which reached $30.8 billion, outstripped the online revenues of U.S. retail’s biggest shopping holiday—from Thanksgiving Day and Black Friday to Cyber Monday—combined.”
Amazon has not disclosed Prime Day 2018 sales figures, but as of July 2018, called it “the biggest shopping event in Amazon history,” with $1 billion in sales for small- and medium-sized businesses.
Amazon makes itself the star of Prime Day concert
Over the course of its roughly three-hour livestream, the ecommerce platform pushed Prime Day and its music streaming service via onscreen placements as well as banners throughout the New York venue.
Even the stage was designed to appear like it had two Echo devices at either end, which, of course, host Jane Lynch used to invoke Alexa to play music, shine a spotlight, blow wind through her hair and rap.