Humans are starting to get better acquainted with personal assistants such as Google Assistant, Siri, Cortana, and Bixby.

Would we want a single seamless personality across all devices, or would we prefer to build new relationships with each of these things?

Would we want these things to understand and empathize with us?

Humans have an innate habit of anthropomorphizing objects around them, especially those that move, grow, or talk to them.

The vacuum cleaner, which was once a simple tool, is now a Roomba with a cheerfully clueless personality as it makes happy chimes and bumps its way through the living room.

However upgrades or maintenance of Commander Data, an android crewmember, bring substantial concern because his human shape and personality make him feel alive and relatable.

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