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Basics of Affiliate Marketing & its Terminologies

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Institute Marketing
Basics of Affiliate Marketing & its Terminologies

Affiliate marketing is the most profitable way to make money online. 

I got to know about Affiliate marketing in 2008 and within a few months, I started earning a decent income from it. Since back in those days, it was a completely new concept, I also started publishing a monthly income report to inspire and motivate users like you to know more about affiliate marketing.

With this Affiliate marketing guide, I want to provide you all the details about:
  • Basics of Affiliate marketing
  • Affiliate marketing Terminologies

This is your go-to-guide and you should bookmark this one along with all linked articles to master the art of affiliate marketing. If you are someone who likes to read everything in the book format, you can purchase our affiliate marketing handbook from our store as well.

Affiliate marketing terminologies:

Here are some of the common terms associated with affiliate marketing:

  • Affiliates: Publishers like you and me who are using affiliate program links to promote and make sales.
  • Affiliate marketplace: There are many marketplaces like Shareasale CJ and Citibank. These work as central databases for affiliate programs in different niches.
  • Affiliate software: Software used by companies to create an affiliate program for their product.
  • Affiliate link: Special tracking link offered by your affiliate program to track the progress of your affiliate promotion.
  • Affiliate ID: Similar to the affiliate link, but many affiliate programs offer a unique ID that you can add to any page of the product site.
  • Payment mode: Different affiliate programs offer different methods of payment.
    • Example: Cheque, wire transfer, PayPal, and others.
  • Affiliate Manager/OPM: Many companies have dedicated affiliate managers to help publishers earn more by giving them optimization tips.
  • Commission percentage/amount: The amount or percentage you will be receiving in affiliate income from every sale.
  • 2-tier affiliate marketing: This is a great way of making money from an affiliate program. With this method, you recommend that others join affiliate programs, and you receive a commission when a sub-affiliate makes a sale (similar to MLM or multi-level marketing). This income is also known as a sub-affiliate commission.
  • Landing pages: A unique product sales or demo page used for the purpose of increasing sales. Most of the programs that you will be promoting have many landing pages, and you can run A/B testing to see which pages convert best for you.
  • Custom affiliate income/account: Unlike a generic affiliate account, many companies offer custom affiliate income to people making the most affiliate sales for them.
  • Link clocking: Most of the affiliate tracking links are ugly. Using a link clocking technique like URL shorteners, Thirsty affiliates, etc., you can turn ugly links into links that can be read and understood by your readers.
  • Custom coupons: Many programs allow affiliates to create custom coupons which are also used to track sales. Custom discount coupons help you to increase affiliate sales as well.

For companies offering an affiliate program, this is one of the best ways to receive free promotion, thus saving substantially on advertising.

 

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