Connectivity is central to every other digital experience and while it’s no surprise that data comes at a cost, the issue lies in trying to untangle its complexities.
While the industry may agree on the need for simple pricing, this has only resulted in one or two subscription model-variants, designed to appease the largest subset of consumers.
This pricing strategy is little more than a blunt instrument when trying to extract real value from data, though to date it hasn’t proven a large enough pain point to dispense with the competitive pricing wars and do something different.
5G, however, is set to change all that, shining a giant spotlight on the problems associated with simple pricing models as networks seek to roll out new and more differentiated services.
Setting these new 5G services aside for a moment, consider the vast array of elements that can be individualized now when it comes to pricing data plans:
Peak or Off-Peak Time Used