A key Insight for e-commerce websites is that users spend around 200 minutes per month shopping on the app while only 11 minutes shopping on the website.
Thereby, a major chunk of the smartphone usage time consists of using apps.
During the designing stage, you need to identify the unique selling proposition that you have.
Focus on engineering a mobile app design that lasts.
With the advent of technologies like IoT, AI and ML the personalization experience in apps is expected to be more intense and gratifying and helps to build improved customer experience.
According to this research, 93% of respondents said that they were somewhat likely to give feedback if the company explicitly asked for one and a more interesting fact is that 97% of respondents said that they were more likely to become company’s loyal customers if they knew that their feedback was implemented.