And, of course, it’s not solely about keywords, links, and all that mind-blowing SEO stuff that is supposed to help get better search positions in Google.
Steve Jobs, the inventor of the well-loved Apple gadgets, believed that ‘people with passion can change the world for the better’.
Richard Branson, the founder of the Virgin and just an eccentric billionaire, too, is sure that ‘passion, like a smile, is contagious’.
Judging by the Episerver’s “Reimagining Commerce” report, a whopping 98% of customers are deterred from making a purchase, because they lack information about the product or it is incorrect.
Another argument in favour of creating proper product descriptions is the fact that, according to the Salsify’s “Cracking the Consumer Code” research, 87% of shoppers find product content extremely valuable and prefer to read a little bit about the product before they decide to finally buy it.
Forget about crowds of unidentified buyers — each and every client of yours is a unique personality with their own interests, worries, and hopes for the bright future.