Here are five steps that you should be used when planning out your direct mail campaign. STEP 1: ESTABLISH YOUR TARGET Using your available resources, make sure that you are carefully choosing your audience. You should be able to identify targeted voters based on valuable information like party, frequency, and pattern of voting turnout, gender, geographic location, and much more. Don’t waste your time, or your money, on audiences that don’t meet the criteria for your candidate. Focus your information gathering on ‘why’ questions rather than ‘what’ questions. If your campaign has several angles, you need to be sure you know what messages resonate and with whom.
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