Say goodbye to DirecTV Now.
AT’s live TV subscription streaming service has a new name: AT TV Now.
The rebranding, which AT announced to customers on Tuesday, marks the continued sunsetting of the DirecTV brand since AT acquired the cable company in 2015 and comes amidst a larger investment from the media giant into streaming services: In addition to HBO Max, which the company is readying for spring 2020, the company plans to test a new internet-streaming TV service, called AT TV, in select markets this summer.
The forthcoming product has been described as a “thin client video service,” but other details, including pricing, haven’t yet been announced.
For customers, the rebranding of DirecTV Now is not expected to cause any major hiccups other than a requirement to re-accept the terms of service, the company said.
The rollout will appear in the coming weeks, AT said, and the app will update automatically.