The digital platform giants of today have their own particular set of challenges in front of them—from charges of propagating fake news to looming antirust action. But there are many lessons to be learned from their success for the more traditional, nondigital platform businesses. Many of these businesses have already advanced their digital platform and ecosystem strategies. And while the big names may dominate the headlines, the growing platform presence outside of these few could mean the true impact of digital platforms and ecosystems is still yet to be felt.