To fully optimise your Google Ads, one of the ways is to bid on locations so save money and to cut out wasted budget.
What Is PPC?PPC stands for pay-per-click, is an online advertising model in which advertisers pay a fee each time their ad is clicked.
It’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Advertiser bids on the basis of the value of a click relation to the keywords, platforms, and majority targeted audience.PPC is all about relevance, and search engine is the most popular form of PPC.
Every time an ad is clicked and sends visitors to the website or on the landing page, some cost has to be paid to the host for the ad.
Advertisers have the ability to show ads relevantly when the search occurred for your brand or product.
PPC is mainly for buying website visits, ending up at signing up, or a sale.To ensure the success of their PPC campaigns, businesses must find the perfect balance of cost and visibility to ensure maximum results from the campaign.
Listing advertisement – Listing ads are text ads that appear at the top of Google search results pages.
Review of CPM bidding – You can pay for ad impressions in viewing range, not on a cost per click.
With bidding of viewing range impression cost (vCPM), payment will be made for 1,000 advertisements displayed in the viewing range.
Placement bid – As with keyword valuation methods, if your ad is performing well on a specific placement, you may consider raising the bid for that placement.
Select Bids in Other Ways
You can also set bid adjustments.