logo
logo
Sign in

Ann Curry Will ‘Harness the Power’ of Live TV For the First Time Since Leaving the Today Show

avatar
Geekz Snow
Ann Curry Will ‘Harness the Power’ of Live TV For the First Time Since Leaving the Today Show

It’s been seven years since Ann Curry last regularly appeared on live television, when she exited as co-anchor of the Today show, where she had worked since 1997.

Now Curry is returning to live TV with Chasing the Cure, a 90-minute series debuting tonight on TNT and TBS that will use a combination of crowdsourcing and top doctors to help people suffering from various undiagnosed and misdiagnosed medical mysteries.

Curry—who anchors and executive produces the multiplatform series—spoke with Adweek about returning to the “tremendous power” of live TV, why she couldn’t say no to Chasing the Cure and her thoughts about getting left out of Today’s recent 25th anniversary celebration video.

This project lets people who are rarely heard be listened to and have their cases considered.

How do we make sure that we do this correctly, and is there a way to ethically do this?” And my second response was, “If we could do it ethically, if we could do it right, how could I say no?” Because it’s an opportunity to help people who are at their wit’s end, people who are undiagnosed—and there are millions who are misdiagnosed every year.

So that’s why I said yes.

collect
0
avatar
Geekz Snow
guide
Zupyak is the world’s largest content marketing community, with over 400 000 members and 3 million articles. Explore and get your content discovered.
Read more