To give you another sneak peek at the talented brand marketers sharing their insights and best practices, I’ve interviewed Omar Al-Sinjari, Senior Manager, Digital Marketing at RelayHealth – McKesson.
Omar is responsible for all things digital and a full stack operator including ABM, web, analytics, attribution, lead generation and marketing operations.
Large enterprise level organizations bring with them a different set of marketing challenges and opportunities and with all of the evolution in B2B marketing and sales that has emerged, Omar is a great person to give us perspective.
If you’re thinking of attending B2BSMX, there’s a 25% off discount code at the end of the interview.
When embarking on a digital transformation or any marketing change, you have to have thick skin and be willing to collaborate.
This was an opportunity to collaborate, share best practices and make decisions across a huge Corporation.
