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The Navy taps YouTube creators for its latest recruiting campaign

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Geekz Snow

The US Navy is turning to YouTube creators for help in finding technical recruits.

Captain Matt Boren, the chief marketing officer at US Navy Recruiting Command, told me that in that while past recruiting efforts have focused on TV and other traditional media, that’s no longer the best route to reach the post-millennial generation.

“For our audience now, if they want to find something, they’re using the search engine on YouTube,” Boren said.

“We had to be where our audience was.”

So the Navy worked with its agencies MLY and Wavemake, along with Google, to identify YouTube creators with a focus on science, technology and math, then invited those creators to highlight different technical roles and environments.

Vsauce2) filmed aboard a nuclear submarine, Jake Koehler (a.k.a.

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