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Uber and Lyft Suggest the Days of Cheap Rides Could Be Over

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Geekz Snow
Uber and Lyft Suggest the Days of Cheap Rides Could Be Over

The days of cheap ride-hailing may be ending.

Uber and Lyft reported quarterly financial results this week and indicated that their cutthroat competition to woo riders with coupons and other gambits is easing.

Lyft officials told investors they had raised prices on routes in some cities in June, and touted the company’s upcoming pricing algorithms, which they hinted might be able to more precisely predict what riders might be willing to pay for a ride.

Uber CEO Dara Khosrowshahi said that his company’s rivalry with the other big San Francisco-based ride-hailing company had cooled—for now.

“We and Lyft are big-time competitors here and have been for some period of time, but for now we’re seeing generally, category positions that are stable,” he told investors Thursday.

“We are focused on improving profitability in this market.”

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Geekz Snow
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