2018 B2B Video Completion Rates and Other Benchmarks
Business videos four minutes or shorter saw the highest completion rates — between between 50 – 68 percent — while those over 20 minutes saw the lowest, around 25 percent, just some of the research of interest to digital marketers in newly-released B2B video study data.
New Study Looks at the Most Popular YouTube Content, and Highlights Key Trends
YouTube video content was the subject of a new Pew Research study that examined popular channels with 250K or more subscribers.
Among them, just 10 percent produced 70 percent of the content, the research showed.
Podcast Listeners Pay Attention to Ads
Podcasts are becoming one of the most effective marketing strategies for businesses.
Explore why podcasting can be a great advantage to your company.
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Sara Kumar, Product Manager at Identiv security video analysis software, shares how video analytics can help enterprises be alert to cyber breachesOne of 2020’s biggest predicted security trends is closing the gap between traditional video surveillance and access control, a move designed to increase high-level security.
Key drivers of this trend are the Internet of Things (IoT) and advancing technologies, which are accelerating digital transformation, creating opportunities to increase productivity and optimize operations through greater connectivity and information sharing.
But, this growing prevalence of interconnected devices means businesses have access to more data than ever before, forcing leaders to find efficient ways to extract the right information and make the best business decisions to keep businesses running at optimal levels – especially as the world continues to navigate a slow-paced recovery from the COVID-19 pandemic.In addition to the explosion of data, businesses now have to adapt to a new normal – one that extends beyond the everyday security functions to one that tracks video analytic behaviors to place an even greater emphasis on customer safety, as well as social distancing.
With all of this new data, combined with the increased focus on customer safety and security, there must be a concise method to comb through the data.Artificial intelligence (AI) and video analytics can help this process by providing metadata.
In security applications, standard analytics tools can help you identify metadata associated with motion, color, facial, license plate recognition, access granted, access denied, people count, and dwell time.
If there was only a single access grant, it can flag it or alert an administrator, who can then forensically use both systems to see who the first entrant was and perhaps, also the person who tailgated, and then take appropriate steps.Lockdowns: In the shadow of COVID-19, one might use occupancy data from a VMS to trigger a lockdown of an area, and not permit new entrants until the occupancy drops below a certain threshold.
