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We Spent a Night at the Taco Bell Hotel, Where Everything Is Supremely on Brand

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Geekz Snow
We Spent a Night at the Taco Bell Hotel, Where Everything Is Supremely on Brand

That gong you just heard?

The over-the-top experiential marketing experience is open for just four days in the desert east of Los Angeles, taking over a boutique setting and remaking it in the brand’s own quirky, sauce- and sass-filled image.

On Thursday, the Irvine-based brand packed The Bell for the first of four nights that the pop-up will be operating in Palm Springs, and Adweek was there for all the festivities.

The lineup included food tastings (announced, of course, by gong), synchronized swimmers in hot-sauce suits, a poolside concert by Fletcher, a “freeze” lounge, a slew of Baja Blast variations and more selfies than anyone could possibly count.

No one seemed to mind.

Media—Los Angeles Times, BuzzFeed, Tastemade, local television stations, and yours truly from Adweek—occupied plenty of the space, as did hard-core fans who were extremely quick on the draw when reservations became available.

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