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There are two key differences when considering organic or paid promotion on Facebook.
The first is that organic content is free and it’s the soul of Facebook feed.
The second is that social networks are being designed in such a way that businesses have to pay to show up in the feed of a wider audience.
But, both the types of marketing have their own merits.
Therefore, in this blog and infographic you'll able to know the difference between the two and how you should use Facebook to generate leads and sales, and for nurturing the relationships.
As we know, Google Ad word is online advertising platform that helps you to reach to your customer on Pay Per Click (PPC) basis.
If you're considering search engine marketing, then Pay Per Click (PPC Banner Ads) services are probably at the top of your list of possibilities.
PPC marketing allows you to bid on keywords.
It's an instant way to make your website visible on the indices of leading Search Engines.
You pay for your bid price for every 1000 impressions or each time someone clicks on your link.
With the advent of social media sites, search has now become social and Facebook Ads appear to be the order of the day.