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Also, it is best to avoid going lighter than your skin tone, as doing this will make your hair appear unnatural.
Usually it will come out the color you're expecting as long as you follow the instructions.
When you are going from dark to light, however, there is the chance that you may end up with the same color that you started with.
If this is your case, you may find that your natural color is the best for you.
But if you are white, avoid really dark colors as they will make you appear sickly.
Your hair and skin from being too much of a match for each other when all is said and done, people assume that you can simply walk into the store and grab a box off the shelf that looks pretty, go home, put it.