Evidence suggests WhatsApp is nearing an age in which advertisements and services with businesses will become a reality.

Income history and the impending launch of several WhatsApp brand-oriented services suggest that Facebook will change the way in which the chat app does business.

Today we discuss why we’re approaching some of the biggest changes in WhatsApp’s decade of history.

User growth at a head

In April of 2013, WhatsApp had 200-million monthly active users.

In April of 2014, WhatsApp had 500-million active users – that’s a growth of 150% in a year – ACTIVE users, not just downloads of the app.

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