With the advanced growth and popularity of online platforms, the number of businesses is adopting the digital marketing strategy that also helps them increase their online presence to the audience.

Your digital marketing strategy is a series of actions that help you achieve your company’s goals through carefully selected online marketing channels.

Depending on the scale of your business, your digital marketing strategy may involve many digital strategies, each of which has different goals and many moving parts.

It is a sheer wastage of time and money working on the marketing tactics that don’t yield results.

Read on to understand the effective step-by-step guide for building a digital marketing strategy and follow the path to find out what success looks like for your business.

Buyer personas represent your ideal client and can be created by researching, surveying, and interviewing the target audience of your business.

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