There are more than 2 billion smart phones across the world which mobile phone users download and use in their day to day lives. App Store Optimization is the process which improves the visibility and rank of apps on the platform of app store. Just like Search Engine Optimization professionals use SEO tips to rank a webpage high on search engine results, ASO Service Company in India uses techniques to get your app at the top in app store search results.
The title of our app should offer a description of your app. Inclusion of keywords in the app improves the ranking by at least 10 %. Google play Store offers you 30 characters for your title, whereas Apple App Store offers you the option to include 255 characters in your title. An original, keyword rich and descriptive title will not only enhance your ranking, but will also significantly improve your market share. Before the selection of keywords, it is vital to do research about the traffic and the demand for the keywords. Further, find out how many apps are using the same keyword. While Apple App Store offers you an option to limit your keywords within 100 characters, in Google Play Store there is no such field. You have the liberty to put 4000 characters in your app description. Best ASO requires that you use important keywords in your description more than once. . In order to attain a high rank on Apple app store, you should hire the services of best ASO Service Company in India.
