Such ads are usually displayed in the form of a text or video created and posted by the advertisers with the purpose of promoting their products and services.
This is especially the case if you own particular business.
Even the statistics prove it that consumers that look at the ads have 53% of them looking at best native ads than the banner or display ads.
Another one of the possible reasons why digital native advertising is so popular amongst the people is that it helps in fighting ad fatigue.
Even after that, there are impressive results on the purchase behavior of the people.
There are different types of native advertising which we shall learn about in the following section.
They are found in social media feeds or also as recommended content on a website.
Unlike banner ads or display ads, native ads don’t look like ads in the traditional sense.
"In-Feed” Ads- Ads that are displayed on social media sites such as Facebook or Twitter.Search and Promoted listings- Ad listings that are shown on the Top of Google Search pageContent Recommendations-Recommended articles that are presented just below the article you read.Promoted Listings- It is ads that are placed on those web pages that are not content-based, such as sites with e-commerce, promoted listings are displayed identically, to match with products or services offered on the site.In-Ad (IAB standard)- An In-Ad is an IAB standard that is often placed outside the feedCustom/Can’t be contained- This is for the ads that do not come under any of the above content categories.
Native ads can have one or more of the following features:Small icon- In case you click on it, it shows that content block is a paid adThe word “Sponsored” is mentioned or a sponsorship credit.
The buyer knows that they are seeing a type of advertising; however, native ads still have a change in purchase behavior.
Programmatic native advertising makes sure that businesses and brands make their ads exclusive in ROI by using the auction of native advertisements with RTB (Real-Time Bidding).Programmatic Native in a Nutshell:Native advertisements are created out of many metadata parts, such as content URL, headline, thumbnail image, description text, and more.
Outbrain, the world’s leading discovery and native advertising platform on the open web, today announced the expansion of Conversion Bid Strategy, part of Outbrain’s suite of optimization tools.
With three modes available, Conversion Bid Strategy (CBS) allows marketers to seamlessly optimize towards their target Cost-Per-Acquisition (CPA).
CBS ensures campaigns are automatically optimized towards the highest performing inventory and audiences for specific campaign goals, removing the manual work typically needed to ensure marketers achieve the best results possible.“In this digital age, marketers have no time to waste endlessly tinkering with campaigns.
Conversion Bid Strategy is hyper-focused on optimization for higher performance, with CPA reductions of up to -49%, ensuring automating conversions is one less worry,” said Eytan Galai, Chief Revenue Officer at Outbrain.
“With an easy-to-use experience built directly into Outbrain’s dashboard, we’ve made it easier for marketers to reach their goals faster, saving them from the manual effort.”Conversion Bid Strategy is available to marketers in a trifecta of modes, based on campaign objectives.Target Cost-Per-Acquisition: Target CPA works to keep campaigns profitable by prioritizing cost per acquisition rather than budget.Fully-Automatic CBS: With this mode enabled, Outbrain’s technology will optimize marketer campaigns to achieve the highest number of conversions possible within budget.Semi-Automatic CBS: This hybrid CBS mode optimizes traffic toward top-converting publisher sections while allowing marketers to maintain control over various aspects of campaign set up.“Outbrain’s proprietary machine-learning and sophisticated modeling continually adapt to the behaviors and conversion patterns of internet users who are consuming content across the Outbrain network,” said Ori Lahav, Chief Technical Officer at Outbrain.
“If you’ve created the most engaging content, strategically targeted your audience, but you’re not improving your Return-on-Ad-Spend, even the best campaigns won’t be enough to reach your goals without the correct Conversion Bid Strategy implementation.
