Zomato, one of India’s biggest food delivery startups, has major ambitions.
It is increasingly expanding its reach in the country to serve dozens of new cities and towns every few weeks.
It is investing heavily in building cloud kitchens to quickly meet demand for certain food items.
To boost its revenue, Zomato is also trying to bring Zomato Gold, a two-year-old subscription program as part of which it allows customers dining in at a restaurant to access a number of discounted deals on food and drinks, to users who prefer to eat at home, sources familiar with the matter have told TechCrunch in recent weeks.
Zomato Gold is already a hit with customers.
The company expects Gold, which has amassed more than 800,000 customers, to bring in $20 million to $25 million in revenue by end of this year.