Daphna Nissenbaum: A Disruptive Leader for a Good Cause

Insights Success

Daphna Nissenbaum: A Disruptive Leader for a Good Cause

In an interview with Insights Success, Daphna Nissenbaum, CEO and Co-Founder of TIPA®, elaborates on her impeccable approach on giving back to society through innovative technology. Today, the world is in need of avid leaders who take initiative in offering services to create a better society to live in, and Daphna is a perfect example.

Insights Success understands the potential of such leaders and is honored to feature her in its special issue “30 Most Influential Business Leaders in Tech, 2019”.

Below are the highlights of the conducted interview:

Kindly elaborate on your journey in becoming a business leader

During my career, I developed a passion to start a project of my own, something that would really influence the world. The idea sparked from an argument I had with one of my kids about the plastic bottles he would take to school – some days he would return them to be reused, while other days he wouldn’t. I said to him ‘we have to think about what we do with our packages.’

There are so many discussions surrounding the matter of plastic packaging. I thought to myself, ‘the world will need a package that is not based on plastic, one that will break down by itself post-consumption.’ I went out jogging and challenged myself to work out a solution, thinking the idea is somewhere right in front of me. The right things usually happen to be intuitive and natural. The resulting vision was to develop a package that acts just like organic material, like an orange peel, a package that disappears by its own natural composition.

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