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Grab the Opportunity at the Right Time and Right Place!

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Grab the Opportunity at the Right Time and Right Place!

“What do you want in life?” Sheetal asked.

“A Lavish lifestyle and a lot of money?” I pondered.

“But, only if it brings me happiness! Which money may or may not bring. It might end up bringing more problems” I muttered.

“Why do you always complicate things!” Sheetal argued

“I want to feel complete! Yes, I guess I have been a good wife, a good mother, a good friend and a good employee too. But is that enough for living life? Where is my own identity as a woman?” I blurted and immediately realized the source of my irritable behavior.

 

I was doing a job in the IT industry and my folks were really proud of me because of the associated glamor, foreign trips and a fancy payscale. However, behind this seemingly perfect job, I struggled with uncertainty, workload and stringent deadlines. After a decade in the corporate field, I had reached the point of saturation and couldn’t maintain the perfect image (of leading a perfect life) I was carrying. Finally, I left my job with the intention of doing something different.

 

With my husband’s support, I entered into a small business of selling ladies garments that were hand-stitched by the women from rural areas of Rajasthan which also happens to be my maternal hometown. I have always been an Art lover and vouch for Indian traditional art forms. I remembered being admired by my colleagues for my attire and they always asked where do I buy my stuff from? I decided to start selling these garments which would also provide me an opportunity to help women from rural areas earn money through their art. As I am a shopping lover, I thought I know the main nerve of the ladies and I can make them buy the garments from me.  However, getting customers was not so easy. Even my relatives and friends would prefer buying from malls rather than buying from me. I distributed flyers; published ads in newspapers. I also created the Facebook page, posted photos on Instagram. But it was not giving me any tangible results. The marketing efforts were getting time consuming and expensive as well. I was getting frustrated as I was unable to reach the right customers.

 

I was actually on the verge of taking the decision to close my business though I did not want to. But some good things are destined to happen if you desire something from the bottom of your heart. The same thing happened to me as well!  One of my friends doing business of selling imitation jewellery told me about PinkDesk which is a social platform exclusively designed for women. She showed me her store created on it and how she acquired her customers from nearby localities.  She suggested me to register on it and create a store for my business of ladies garments sale. After trying all the other things, I thought of giving it a try as it would not cost any money. So I registered on Pink Desk and created a store for my business in ‘Mandi’, the local marketplace. I was just regularly uploading photos with descriptions and didn’t have high hopes.

 

Soon after some days, I did begin to receive inquiries on my products and customers actually did visit my store (which is nothing but a corner of our garage). I have been honest about my intention to help women and equally dedicated to my work which brings me immense satisfaction. I think this vibe did get across and thankfully my business is doing well and expecting a good growth. I am really hopeful of expanding my business in other areas too. I am grateful to Pink Desk for facilitating small businesses by women. They have very intelligently crafted PD cash and PD score system to facilitate transactions and I feel it does help women like us get some sales.

 

Moreover, a feeling of satisfaction that I am helping needy women from Rajasthan and forming a bridge from rural to an urban area cannot be explained in words! The journey for me as an Entrepreneur is ongoing and considering that most of the businesses die within the first year, I think I have survived.

So if you are having that burning desire inside you to create your own identity, just grab the right opportunity at the right time and right place!

 

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