5 Critical Success Factors In Email Marketing

At Sharpspring, we’ve spent years honing our email marketing strategy and learning what works for our clients.

In fact, if you trade anywhere in the EU, you will need clear, opt-in consent to send marketing emails to anyone.

Whatever you want subscribers to do, make it easy for them.

If you send out a message about your summer sale, then the CTA button should lead to a page full of offers – not your website home page.

Every article you will ever read about email marketing tells you to focus on the subject line.

You already know that your emails should have a clear subject line, ideally with the reader’s name, as part of mobile-friendly design.