Marketing techniques have always been a reflection of their time. As LesJeudis.com states, "marketing is defined by all the actions and measures intended to analyze and influence the behaviour and needs of consumers. Adaptable, they evolve constantly according to the needs of society, individual practices, but also major technological advances. Yesterday, marketing was largely in the benefits of print, radio or TV. Today, these practices seem almost obsolete, on the verge of anachronism. The time is now for digital marketing and exploiting the potential of social networks.
Digital marketing, a trend in vogue
In 2018, it becomes difficult to find a large-scale company that does not rely on digital, which it is used for the valuation of the brand, the sale of a product or service or even a strategy corporate communication. The gigantic acquisition potential of the internet largely explains this major evolution of marketing techniques.
It must be said that the colossal development encountered by social networks in recent years had something to say to smart communicators. Snapchat, Facebook, Instagram LinkedIn, Twitter, the list could go on forever. Initially considered as simple play activities, they have gradually become true means of acquiring knowledge for individuals. Intuitive and easy to access, they require no effort and offer unmatched responsiveness.
The Twitter revolution: a recruitment tool
On the internet, 4 communication channels account for nearly 98% of all conversations and article sharing: Facebook, Google, news sites and Twitter. In the field of digital marketing, it is nevertheless the latter to which returns the palm of the most effective tool. According to recent studies, Twitter would indeed concentrate almost 91% of mentions. It is therefore to this social network that large companies are now turning massively. The use of Twitter by some heads of state also perfectly symbolizes the importance of the site in popular culture.
Digital marketing: getting closer to customers
It was a time when the popularity of a brand simply depended on the quality of the goods or services offered. Today, customer satisfaction and its commitment to the company play a fundamental role, hence the importance taken by social networks, true pledge of rapprochement between consumers and professionals. This is an aspect that is not always found on other marketing and communication media.
Setting up a digital communication strategy via social networks, which is much less expensive, also makes it possible to optimize costs and create a particularly attractive return on investment.
For a digital marketing strategy to be effective, it will be a question of rethinking its organization to integrate these new skills, the only possible solution to adapt to the new uses and to answer the challenges of the digital transformation.
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When you build a blockchain-based project, it’s essential that you follow the best IEO marketing practices to make the project a successful one.
One of the most significant ways to kickstart your IEO marketing is through Social Media Marketing.
Moreover, interaction through social networks is a dynamic way to connect with global investors.
However, it’s important that you concentrate on the trending social media platforms such as Reddit, Facebook, LinkedIn, Quora, and Telegram.
And from their feedback, you can rectify issues and enhance the project.
With Reddit, you can increase your IEO marketing results.
If you’ve spent even a few minutes on Instagram, there’s a good chance you’ve come across an influencer post.
Once a small space with just a few key players, influencer marketing on is on pace to become an $8 billion dollar industry in 2020.And when it comes to influencer marketing, Instagram is by far the best performing platform for brands to reach new audiences quickly.
It’s also the best channel for social action — with an average 3.21% engagement rate compared to 1.5% across all social networks, Instagram users are more likely to comment, like, and share the content they consume.
So what makes influencer marketing so effective?
So read this guide on Instagram Influencers
