As 33 states investigate roughly 450 lung illnesses that may be associated with vaping, the billionaire former New York City mayor and founder of Bloomberg, Michael Bloomberg, is committing $160 million to combat vaping.
Bloomberg has long been an advocate for anti-smoking campaigns and has spent millions on getting folks to quit smoking.
Now he’s turning his attention to vaping, the new scourge of teens everywhere.
What Bloomberg hopes to accomplish is nothing short than a ban on flavored e-cigarettes and the complete cessation of marketing vaping products to minors.
However, these recent efforts by Juul to change its marketing tune, may be too little, too late.
It’s no secret that Juul used to market heavily to young adults in its early promotional materials and there are still social media accounts dedicated to the company’s product filled with user generated memes and short videos that appeal to kids.