Satin Neo Dimensions
Being everywhere is a dream come true for every marketer or retailer. A marketer representing a brand wants to meet his target customers wherever they are, at whatever point in time. But customers are highly mobile and their moments of truth vary across touchpoints like inside a physical store, on the web, a mobile screen, TV and other displays along with print catalogs, etc. So, brands and marketers have a pressing need to offer a unified experience across all these media to the customer.
COMMUNICATIONS ON THE FLY
Before market share, comes mind share. Irrespective of whether the conversion happens online or offline, the offline offers a huge opportunity for marketers to influence buying decisions. In this direction, there have been giant strides powered by continuous technological revolutions. One specific area of interest is the digital out of home (DOOH). When we combine the power and flexibility of digital with the conventional OOH, we are able to run real-time video analytics to obtain insights and calibrate in-store campaigns on the fly in order to drive better performance.
“CUSTOMER EXPERIENCE” IS THE KING
To capture mindshare, one also need to be alert and attentive to the voice the mind speaks. Today’s technology offers us innovative means to listen to the voice of the customer (VOC). Easily approachable and navigable personal screens offer customers an opportunity to interact with brands which enable intelligent brands to run background analytics to derive vital insights. With an orientation to understand more of the consumers’ mind, marketers can revolutionize simple in-store price checkers into smart, interactive price kiosks capturing product feedback or the point of sales (POS) experience of the in-store customer. In the same way, shelf displays can run advertisements and can transform themselves from passive displays to live sales generators. Similarly LED displays around windows, columns and media facades can positively contribute to the brand quotient enhancing the brand’s pull, improving the brand’s stickiness and retention and encouraging more footfalls into the store by offering a more joyful and inviting experience.
LOYALTY PAYS
We originally set out with the premise of being everywhere. This has a time and place dimension to it. It also has a gratification perspective. Gratification is getting the product that the customer is looking for but goes beyond. The beyond factor is something that the customer is not expecting at all. So, a brand needs to have the capability to identify prospective members of the TG (target group) or its loyal base who are checking in (through Google Places or Facebook Check-in) to nearby places and push invites. The brand can also offer an absolutely personalized and delightful experience to these invited set of customers. This may mean – pulling an out of stock item from a nearby store; match the customer’s prior purchases from the CRM database and suggest leveraging the AI (artificial intelligence) capability; allow the customer to pull points from his wife’s loyalty account with the brand; or tap his prime membership with an online retailer for trouble-free EMI or seamless delivery to his pre-recorded favorite address. Then we have to go beyond in gratification, remember? Depending on the profile of the customer we may offer a final thank you appreciation to the customer – something he is not expecting at all. This is for the brand to leave a lasting experience and ensuring long term loyalty with the customer.
About Satin Neo Dimensions
Satin Neo Dimensions (SND) is a leading design & innovation-driven firm in the retail space. It has been a frontrunner in adopting technology since they ventured into the retail fit-outs space in 2010-11. SND is at the threshold of ushering brands into the future of retail fit-outs by bringing pathbreaking in-store technologies. SND is also a pioneer and partner of choice for civic bodies and transport authorities in the space of Way Finding solutions for public areas. To know more write to us at – [email protected]
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Satin Neo Dimensions
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Our resources are not infinite. And because they are not, there will be a time when the resources will be depleted. Most people will not argue with this. We can argue on the ‘when’ part of this hypothesis. Depletion of the finite resources we were gifted with is one part of the equation. The other part is the willful damage that our actions are causing to the environment that we knew of. The earth is changing in front of our eyes, most of the times causing irreversible damage. Industrial processes, of which manufacturing forms a significant part, contribute to almost 50% of all greenhouse gas (GHG) emissions at a global level. So responsible manufacturing has emerged to better regulate the footprints of the various manufacturing processes. We at Satin Neo Dimensions are doing our bit to responsibly protect the adverse that are part of this process. Our 150,000 Sq Ft facility is equipped with the latest equipment and adheres to globally accepted standards for quality management. Some of the key areas that differentiate our facility are:
3rd Party Audits
Even though the perception of quality has changed over time with the changing societal priorities and parameters, the basic premise of the congruence of the reality with the expectation remains unchanged. To ensure this we do two things. First, we keep a close watch and calibrate our processes to check the final internal quality. And Second, most importantly, we subject ourselves to frequent external audits that can certify our processes, their dependability to create repeated quality products and conformance to global quality benchmarks.
Quality Processes
Quality, consistency to quality standards and the resulting customer satisfaction are important parameters of a responsible manufacturing process. This set of requirements is best captured by ISO 9001 – 2015. This certification gives the requirements of a quality management system which is needed to consistently provide products and services that meet customer and applicable statutory and regulatory requirements. It also aims to enhance customer satisfaction through the effective application of the system and improvement processes. For us it ensures our conformance to the customer and applicable statutory and regulatory requirements.
Global Trade Certifications
The International Accreditation Forum (IAF) conducts an independent evaluation of assessment bodies at a global level who, in turn, signs arrangements with product manufacturers (among others) so that these products get accepted internationally across the borders. This way, technical barriers are removed for international trade. The primary purpose of IAF is to establish Multilateral Recognition Arrangements (MLA) between its accreditation body members. Membership of the MLA is based on peer evaluation of each applicant for membership of the MLA and continued surveillance of each member to ensure and confirm that all the members of the MLA operate their accreditation programs, and are implementing the Guidelines, consistently and in an equivalent way. We are not only IAF certified but also compliant with their guidelines for members. We are also certified by the Dubai Accreditation Centre (DAC).
Health & Safety Compliant Production (EHS)
In addition to the regulatory requirement, there are specific measures undertaken by us to ensure the health and safety of our workers are protected at all times during their presence on the premises. In addition to basic sanitation and using protective equipment, extra attention is paid to using protection gear like disposable gloves, caps amongst other things to reduce exposure to the workers. Our staff is regularly trained in preventing accidents, handling emergency situations and ensuring a safe working environment for themselves and society at large. Even our waste is managed in a systematic way to help reduce the carbon footprint.
Satin Neo Dimensions (SND) is a leading design & innovation-driven firm in the retail space. It has been a frontrunner in adopting technology since they ventured into the retail fit-outs space in 2010-11. SND is at the threshold of ushering brands into the future of retail fit-outs by bringing pathbreaking in-store technologies. SND is also a pioneer and partner of choice for civic bodies and transport authorities in the space of Way Finding solutions for public areas. To know more write to us at – [email protected]
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FBC Licensed Builders knows that if you are starting a new business or opening a boutique, it is important that the design and interiors of the shop or office is appealing and welcoming to customers.
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