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How Will AR and VR Boost The World Of Sales

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Keval Padia
How Will AR and VR Boost The World Of Sales

More often than not, major breakthroughs in technology are driven by user demands and expectations. Consumers in the 21st century know what it feels like to experience personalized services and they simply just can’t get enough when the future looks so promising with augmented reality development and virtual reality development. The shopping experience has been revolutionized over the years and it's not surprising to see that the current practices will go obsolete and be replaced by something better. The individualized brand experience of today runs on data mining. A process used by businesses, data mining turns raw data into useful information. It looks for patterns in large branches of data with the help of the software that helps one to build effective marketing strategies about their customers thereby decreasing cost and increasing sales. A mobile app development company that takes into account AR/VR services for its clients will be a game-changer in due time. Powered with AI, the future of retail and many business verticals looks bright. 

3 ways AR and VR services will boost sales 

#1 AR Mirror in Physical Stores 

Augmented Reality powered devices will certainly help companies to launch extra information and additional content in their stores for the seamless and hassle-free buys. This new level of engagement will not only be scalable but will also make the experience more captivating to the consumers. Apparel and cosmetic brands will leverage the full use of this technology in the near future and more than 70% of consumers are looking forward to experiencing AR in nearby stores. Mirror AR has been tried and tested which will be a great addition. For e.g. the cosmetic brands can use Mirror AR to scan the images of the consumers without having to do with makeup. Similarly, customers in Apparel stores can try a wide range of products without the need for trial rooms.

#2 Virtual Showrooms  

Virtual showrooms are the talk of the town. Their impact will be long-lasting and from stakeholders to consumers, many are excited for what it will bring to the table. Retailers with virtual stores or showrooms will offer customers a virtual experience which will be as good as visiting a real store. The USP here is that, from virtual showrooms, one can shop from home as well. There is no doubt the consumers will get a far more immersive shopping experience than the one they are having now. All one needs is a headset that will transport them to their favorite virtual store. The process to buy products will remain the same as it is in the physical store but from their living room without having to spend extra fuel and energy.    

#3 Visualizing Products with AR VR 

The furniture giant, IKEA, has launched an AR catalog app that allows the end-users to see how items of furniture would look into their homes. By virtually visualizing the pieces of furniture, consumers would be able to make better decisions with more or less precision considering dimensions of home and furniture.  Big players such as Lego, Converse etc have started using AR technology to leverage the full potential of AR VR technology. Without having to read product and description, now one can simply dive into and assess many options before checking out.  

Conclusion 

Now consumers can dive into Augmented reality and Virtual reality and engaging with the services and products in a whole new interesting and interactive way. The modern user needs more information for many reasons and many businesses fail to realize that the services and goods they are offering have become a little more complex. If a consumer is devoid of the information that he or she is seeking out then they will simply opt for a company that has taken time to make these considerations their priority and i.e. user experience. 

AR and VR have had some major advancements and are now established frameworks. They have already exhibited their potential and will be widely implemented across business verticals. From the entertainment industry to health care to E-commerce, everyone is vying for the benefits it has to offer. AR/VR Development companies are on the rise and have opened whole new exciting possibilities for us to begin with. 

 

 

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Keval Padia
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