YouTube is rolling out changes to its verification program for creators, making it tougher for growing channels to earn a checkmark beside their name and removing verification badges from people who don’t meet the heightened criteria.
YouTube’s current system allows anyone with more than 100,000 subscribers to be verified.
Now, YouTube is emphasizing verifying prominent channels that have a “clear need for proof of authenticity,” according to the company.
It affects which creators get top recommendations when people search for something on YouTube.
Channels that no longer meet the criteria and may have their badge removed will be notified today, YouTube confirmed to The Verge.
Creators will have the option to appeal the decision before the change takes place in late October.