Branding, marketing, and advertising are as different as apples, oranges, potatoes. The only problem is that a lot of people use these words interchangeably. Do you know why they are used interchangeably and how we can understand the difference? Well, an analogy with its definition would definitely clear your doubts. This blog would provide you everything that you need to know about marketing, advertising and branding and how they are contrasting, yet supplementary.
Selling the Brand and Brand Impact
There would be thirty different definitions of branding and even more so when it comes to the concept of brand impact.
When people seldom confuse marketing and branding, they forget about the standard business practice to have separate departments for marketing, branding, and sales.
The friction between the three either results in a creative conflict, or a never-ending blame game.
We did a small survey with ~110 randomly chosen people and asked them what aspects they would consider before buying something as small as a bar of chocolate when they had a craving.
The type of chocolate (dark, milk, nutty, wafer, etc)