JD.com has launched a new supply chain program integrating offline channels and multiple retail partners in an effort to boost delivery efficiency.

Why it matters: As China’s new retail industry further blurs lines between online and offline shopping, related sectors like logistics and supply chain are pushed to innovate.

The initiative is based on an inventory integration program between JD and Walmart.

The duo inked a strategic alliance to explore new opportunities combining e-commerce and retail in 2016.

Offline stores are seeking out alternatives as orders and traffic slow amid a shift in Chinese consumer preference in favor of online platforms, which deliver to customer doorsteps.

“The fact is a lot of products, especially ones that we need and those we use every day, are already in nearby stores, but they are delayed by going through the many links of the traditional supply chain.

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