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This means creating a cohesive and integrated set of overall strategies that integrate elements from the various components of SMO, such as the content you share, the tone and approach you take in delivering the message and the manner in which you interact with your target audience.
For effective SEO, you should not only focus on the keywords, but rather work towards optimizing each one individually, and in conjunction with each other.The first step in this strategy is to identify the goals you wish to achieve through your SEO strategy, and then develop and implement a comprehensive long-term plan that will serve as your foundation for optimizing your social media optimization.
It does not end with the creation of relevant articles, but rather, you need to make sure that your content is dynamic, informative and engaging to both the search engines and the audience that you are aiming to target.
You want to sell, you want to show your products or services to their full advantage, and you want your customers to trust you.
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Tell your customers upfront if you are a secure site (display relevant logos or certificates clearly), how they can pay, (what payment options you accept) when they should expect to receive their product and what they can do if they need to return it.
To put it in perspective, about 30% of all products ordered online are returned and almost 92% of consumers will buy again if the return process was easy.
Offer free shipping if you can; time and again this has proven to be a draw for online customers.
