Sales Territory - A defined area assigned to a specific sales rep or a team.
Usually, companies create and assign sales territories based on aspects like data, sales potential, industry, geography, product, purchase history, and past customer relationships.To make sure your territory strategies are working, an evaluation of how your sales team is performing to achieve defined targets is mandatory.
- Are the sales reps overloaded/underloaded with work?
But when you have monotonous excel sheets full of sales data, it becomes tedious to assess results.
It helps your team to visualize their sales territories data on a map and manage operations from there.
After finalizing the regions, the sales manager can create territories assigning a particular sales rep or a team to that area based on the number of clients, sales projection, and other aspects.