Ask anyone in retail: transitioning a physical retail location online is an attractive proposition. With the world as your customer, there’s a real opportunity for significant growth.
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There is an increasing number of grocery stores adopting the E-store strategy nowadays.
This was a trend that began well before the covid-19 era and the covid-19 has accelerated the process.
It is not at all surprising as the advantages of having an E-store for groceries are many compared to the traditional brick-and-mortar ones.
Order tracking, timely delivery, effective customer complaint redressal, easy customer re-engagement are some of the many advantages in the splendid list.E-stores have also allowed traditional grocery store owners to go beyond the restriction of their locality and scale up their businesses to a large extent.
They are also able to reduce the selling price of goods due to the absence of storage charges, store maintenance charges, etc.
The success of Bigbasket and the entry of giants like reliance and amazon into the online grocery industry is a testament to the current trend.
