logo
logo
Sign in

Web Abilities Crucial to Business Success

avatar
finn pierson
Web Abilities Crucial to Business Success

With modern software solutions, it's pretty easy to put the Internet to work for your company these days. Many business owners are unaware of the potential that basic web apps and abilities have to improve their business and draw in new customers. Check out these two basic web abilities that your business can take advantage of to increase profits and gather useful data. 

Website Crawling 

Behind the Internet's mysterious curtains, 'robots' and scripts are hard at work 24 hours a day making sure that website content is scanned and indexed into search engine listings. These scripts are called crawlers, or robots, and they browse every accessible URL on the open Internet, from business websites to personal blogs. They are programmed to look for certain factors and elements, including media, text, and formatting. 

Google, Yahoo, Bing, and all other major search engines utilize these crawlers to scan websites on a daily basis. The crawlers don't see websites as humans do, per se, they read the HTML, CSS, and JavaScript that goes into a website's coding. That's why it's important that your website is properly coded, and that you have enabled the robots.txt file on your server, which allows robots to access your site. 

Not only can you use this web scraping activity to your advantage, by optimizing your website for SEO and catering to the indexing robots, but you can create scripts to perform the same behaviors. Adding a crawler to your website can help you collect data can be valuable to your business, including information about your competitor's and potential customers, and information about your own business on other websites. 

PPC Platforms 

Another ability of the web that can be put to good use for your business is Pay-Per-Click advertising (PPC.) There are a host of PPC service providers to choose from, each offering differing pricing and payout practices. If you're interested in running ads for your website across the web, and don't want to pay for ads that people won't click, then PPC is the best way to go. As its name implies, PPC ad purchasers only pay for the ads they end up being clicked by users. 

You can also allow PPC ads on your own website if you want to turn some of your traffic into a revenue stream. This is perhaps the easiest way to make money online, and works especially well for already-established businesses. Some people associate PPC ads and banner ads as being for smaller, new businesses but even major websites with millions of monthly visitors, including eBay, Google, Walmart, and Yahoo, make money from allowing PPC ads on their platforms. 

How to Utilize Web Tools for Your Business 

These abilities are not only possible on the modern web, they're easy to implement for your own business. You don't have to be an expert in coding or computers to develop advertisements or allow ads to run on your site for a profit. You don't even need coding skills to scrape the web with your own crawler, as tools exist for these purposes. 

Take a look at some third-party plugins and other software that can help your business utilize these abilities, if you're looking to secure a revenue stream for your website, check on competitors or do market research, or even just crawl or scrape the web to see what kind of information about your company exists online. Some of these tools can be found in the WordPress repository, or from other software vendors, and are usually quite affordable. 

Whether you're running an established business with an existing website, or building your first company website, PPC platforms and web indexing applications are definitely something you should know about. PPC ads can make you money or simply draw customers into your business, while indexing and scraping utilities can serve you in many ways, and understanding them will allow you to achieve better results in search engine listings.

 

collect
0
avatar
finn pierson
guide
Zupyak is the world’s largest content marketing community, with over 400 000 members and 3 million articles. Explore and get your content discovered.
Read more