KLM might be the “world’s oldest airline,” but judging from its digital presence, you wouldn’t know that.
Two years ago, it proclaimed to be the “first airline” with a verified WhatsApp business account, and it has its own artificial intelligence bot (Blue-Bot) that helps customers through Facebook Messenger.
The carrier is also taking a more forward-thinking approach to sustainability as climate change becomes more of a hot-button issue.
Pieter Groeneveld, svp of digital at the airline’s parent company, Air France-KLM, is in charge of spearheading these efforts.
“I have a bit of tech FOMO,” he said, explaining that the brand tries to be in the “front row” when it comes to experimenting with new technologies.
At 100 years old, KLM is far from a digitally native brand.