Holoride began its pursuit of redefining in-car entertainment with Audi earlier this year.
A new partnership with Porsche blossomed just last month.
This week, Ford is the latest to work with Holoride, but in a pretty big way.
Ford and Holoride have teamed up to give the general public a taste of the technology startup's technology for the very first time.
Thanks to some help from Universal Pictures, which created content for the public debut, anyone will be able to take a ride in a 2020 Ford Explorer outfitted with Holoride technology.
Installed within is a new immersive experience based on The Bride of Frankenstein.